End Game

End Game (Digital Campaign)


How would you convince citizens around the globe to support the influx of refugees?

In collaboration with:

Cecilie Jelstrup Larsen



Finalist in Young Glory 2015 (October)



Leading up to the release, we get the fans' attention with countdown posts.



And we get some of the biggest game reviewers on YouTube involved, by making them review the game withouth revealing what it’s actually about.



To raise money for the Syrian refugees we host a gamer’s night, where the gamers try to outlast each other in the challenging game. Like a charity run, the gamers are encouraged to collect donations before the big day.

Everything will be live-streamed on Naughty Dog's Facebook page, and viewers and sponsors can donate money to their favorite for as long as the gamers stay alive. At the end two winners will be announced:

the one who stays alive the longest and the one who raises the most money.