Up! Online

Up! Online


Volkswagen Denmark is the first car company in Europe to give their costumers the opportunity to buy a car online.

How can we create awareness about that?

Online Film

In collaboration with:

MediaCom Beyond Advertising


Featured in:

Ads of the World




Shortlisted in Kravling (communication) 2017

Winner of the audience award for Danish Commercial of the Year at Zulu AdWars 2017

Shortlisted in Connections Awards 2016

7th place in YouTube Ads Leaderboard 2016, Denmark



Using the bus stop reflection, we illustrate how online sale is already a part of VW's DNA.